Once upon a time...
A woman traveled from a far away land called Chile, to a foreign "Emerald" to learn how to UX. Driven by her tireless curiosity, she discovered a new dimension where artist, designers, mathematicians, and genius work collaboratively to create new exciting things. They even get to talk different languages, with green letters on black screens.
She loves art, human behavior and music. And back in her homeland, she was trained to create new worlds through art and artifacts, So she wanted to bring colors to tis world.
ABOUT
ME
As you can guess this is my personal story. I love art, culture, innovation, learning, music, food and to travel. I am a deeply curious and creative designer, that loves to understand how humans thinks, feel and interact. So I developed an uncommon career path to understand holistically how to design disruptive solution and impact positively in users lives. I worked as a UX designer for an E-commerce website, and as UX consultor for a digital marketplace in Chile. This follows my background as a Business Developer for an online Health marketplace in Chile where I collaborated to design the mobile platform. Additionally, while working as a Visual Merchandiser, I developed research skills, through user interviews and field observations, to design for user needs and business goals. My broad background in design as a graphic, set and costume designer, allows me to understand design principles at a higher and strategic level while keeping the tactical details well-managed and achieving the business growth. And last but not least, I thrive in collaborative and hands-on environments, believing that team work, is the secret for success and loving your job!
MY WORK BEFORE UX...
Triumph international and Bata Shoes, Chile
My Role: Design and implementation of window display and Point of Purchase (POP) materials for marketing campaigns.
THEA
TRICAL
DESIGN
My love for art and culture drove me to study a bachelor of Fine arts with a mention on Theatrical design. This decision becomes a pillar of my following career. I learned how to be in love with my work, be disciplined, creative, flexible at the same time, learn to collaborate with my peers in a diverse environment. This gave me a strong sense of teamwork to create delightful and meaningful products. While focusing on understanding and creating a dialogue with the target audience to communicate a clear message.
Skills
Thinking outside the box
Team work
Set production
Costume production
Achieving deadlines
Budget management
Distancia 100 - Contemporary dance, that reflected about women's role, creating a parallel between women stereotype on 1920 and 2020.
My Role: Costume and Set design.
El Corporativo - Contemporary dance, that presents an urban intervention, based on how human body moves on a working corporate space. Deepening in ergonometry of space, furniture, costume design.
My Role: Costume and Set design.
Jaula Obesa - Theater play, that a give thought to on how we trapped ourselves in our houses because of fear. This play creates a metaphor through an apprehensive mother and her overweight daughter, trapped in an unhappy life/body.
My Role: Costume design.
GRAPHIC
DESIGN
As a Graphic designer, I communicate ideas through text and image. I creatively solve problems through a strong Understanding of color theory, typography and composition. Thanks to my professional background, I know how to apply brand style guidelines, produce print and digital content for multiple marketing channels.
Skills
Color Theory
Typography
Print Production
Illustrator
Photoshop
Achieving deadlines
Creative problem solver
My Role : Graphic Designer
ART
I use drawings and sculpture to express myself and understand the human body/ emotions/ expression and how we relate. Developing an ongoing study I have deepened on communication, sense of beauty, and uniqueness.
Skills
Drawing
Painting
Clay sculpture
Light and shadow understanding
Human proportions
Color
Photoshop
Composition
SCULPT,
dRAW &
pAINT
“Osmosis a la Matriz” consist in a series of 20 digital pictures. It reflected on the sexuality of matristic societies and is inspired by their symbols like the octopus and the jellyfish.
My Role: Artist, ideation of concept and al final construction of images.
Team: José Moraga , photographer and karen finkelstein model.
Sculpt of Human figure & portrait.
My role: Sculptor
Human figure Drawing and studies.
MY
VISUAL
MERCHAN
dISER
While working as a Visual Merchandiser I learned the importance of understanding users needs, in a direct dialogue with them. I learned how to interview and conducted fields observation to gather significant insights, of what users really do. I was able to measure the impact of every action, because of the direct impact on revenue. And I strengthened my Communication skill in a hands-on work.
Skills
Customer experience design
Research
Field observations
Window display design
In store design
Achieving deadlines
Design for user needs and business goals
Teamwork
Print production
Budget management
Team management
